{"id":177,"date":"2022-10-04T12:07:31","date_gmt":"2022-10-04T12:07:31","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=177"},"modified":"2022-10-05T05:16:22","modified_gmt":"2022-10-05T05:16:22","slug":"dansk-legetoejskaede-saelger-baeredygtigt-legetoej-billigere-end-normalt","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2022\/10\/04\/dansk-legetoejskaede-saelger-baeredygtigt-legetoej-billigere-end-normalt\/","title":{"rendered":"Dansk leget\u00f8jsk\u00e6de s\u00e6lger b\u00e6redygtigt leget\u00f8j billigere end normalt"},"content":{"rendered":"\n

Mange danske forbrugere v\u00e6gter pris over b\u00e6redygtighed. Det har en dansk leget\u00f8jsk\u00e6de l\u00f8st ved at samarbejde direkte med producenter og derigennem s\u00e6nke prisen p\u00e5 b\u00e6redygtigt leget\u00f8j.<\/em><\/strong><\/p>\n\n\n\n

B\u00e6redygtighed er i h\u00f8j kurs i Danmark, men if\u00f8lge en ny unders\u00f8gelse foretaget af YouGov p\u00e5 vegne af Grohe v\u00e6gter over halvdelen af forbrugerne fortsat pris over b\u00e6redygtighed, mens kun hver fjerde prioriterer b\u00e6redygtighed over pris. For at im\u00f8dekomme skal et prisfald p\u00e5 b\u00e6redygtigt leget\u00f8j f\u00e5r den landsd\u00e6kkende leget\u00f8jsk\u00e6de B\u00f8rnenes Kartel<\/a> leget\u00f8jet leveret direkte fra producenterne, og det g\u00f8r k\u00e6den konkurrencedygtig i branchen.<\/p>\n\n\n\n

\u2013 Et direkte samarbejde med producenterne er i sig selv en simpel l\u00f8sning. Det g\u00f8r det muligt for os at priss\u00e6tte leget\u00f8jet billigere end vores store konkurrence, og vi kan reducere prisen p\u00e5 det mere b\u00e6redygtige leget\u00f8j med typisk 30 procent<\/em> , siger Heidi Ritter, der er medejer af B\u00f8rnenes Kartel, og tilf\u00f8jer:<\/p>\n\n\n\n

\u2013 I en leget\u00f8jsbranche med gigantisk import fra Asien ser vi klare fordele ved at have st\u00f8rre tilg\u00e6ngelighed over, hvor og hvordan produktionen skal foreg\u00e5. Gennem samarbejde med en familievirksomhed i Tyskland mindsker vi transportafstande og CO2-udslip. Samtidig v\u00e6lger vi at spare p\u00e5 plastik som folie i vareindpakningen.<\/em><\/p>\n\n\n\n

St\u00f8rrelse salg af b\u00e6redygtige produkter<\/strong><\/p>\n\n\n\n

Hos B\u00f8rnenes Kartel foretr\u00e6kker kunderne det mere b\u00e6redygtige leget\u00f8j, n\u00e5r prisen matcher eller er lavere end alternativerne i sortimentet. For eksempel s\u00e6lger leget\u00f8jsk\u00e6dens modellervoks uden milj\u00f8skadelige stoffer til 6,8 kroner per 100 gram seks gange s\u00e5 meget som almindeligt modellervoks til 11,21 kroner per 100 gram, og s\u00e6bebobler med milj\u00f8venlig s\u00e6be til 6,95 kroner s\u00e6lger tre gange bedre end sortimentets \u00f8vrige til samme pris.<\/p>\n\n\n\n

If\u00f8lge Ole Storm J\u00f8rgensen, der er forbrugerekspert fra Institut for Dansk Detailhandel, afg\u00f8r prisen p\u00e5 leget\u00f8j valget af produkt til mange b\u00f8rnefamilier, fordi de savner gennemsigtighed om milj\u00f8hensyn i produktionen.<\/p>\n\n\n\n

\u2013 B\u00f8rnefamilier g\u00e5r mest op i b\u00e6redygtighed, men mange leget\u00f8jsbrands bruger komplekse milj\u00f8m\u00e6rkninger og buzzwords som ‘greenwashing’ i fl\u00e6ng, som g\u00f8r det sv\u00e6rt at gennemskue produkternes reelle klimaaftryk<\/em> , siger Ole Storm J\u00f8rgensen og tilf\u00f8jer:<\/p>\n\n\n\n

\u2013 Inden for forskellige varegrupper frav\u00e6lger et stigende antal virksomheder grossistleddet for at opn\u00e5 st\u00f8rre indflydelse p\u00e5 produktionen. Gennemsigtighed om deres s\u00e6rlige produktionsform over for forbrugerne giver bonus.<\/em><\/p>\n\n\n\n

F\u00f8rste leget\u00f8jsk\u00e6de med cykelbude<\/strong><\/p>\n\n\n\n

Som leget\u00f8jsbranchens f\u00f8rste indgik B\u00f8rnenes Kartel for nylig i et samarbejde med den danske logistikvirksomhed Burd Delivery, der leverer leget\u00f8j samme dag med cykelbude i landets st\u00f8rste byer. Op mod 15 procent af k\u00e6dens onlineordrer bliver leveret via Bird Delivery, oplyser Heidi Ritter:<\/p>\n\n\n\n

\u2013 Vi f\u00e5r god respons p\u00e5 CO2-neutral levering af pakken er samme dag ved bestilling inden klokken 10. Det kan blandt andet v\u00e6re en fordel ved f.eks. barned\u00e5b eller b\u00f8rnef\u00f8dselsdage, hvis man ikke har f\u00e5et k\u00f8bt givet i tide.<\/em><\/p>\n\n\n\n

Kilde: B\u00f8rnenes Kartel<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Overs\u00e6ttelse til svensk<\/strong><\/p>\n\n\n\n

Scandinavian Office Solutions tilbyder modersm\u00e5lsovers\u00e6ttelser til svensk<\/a>. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktdokumentation etc.<\/p>\n\n\n\n

Kontakt os for et tilbud, du bliver glad for!<\/p>\n\n\n\n

Scandinavian Office Solutions<\/strong><\/p>\n\n\n\n

www.scandinavianoffice.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mange danske forbrugere v\u00e6gter pris over b\u00e6redygtighed. Det har en dansk leget\u00f8jsk\u00e6de l\u00f8st ved at samarbejde direkte med producenter og derigennem s\u00e6nke prisen p\u00e5 b\u00e6redygtigt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"\nDansk leget\u00f8jsk\u00e6de s\u00e6lger b\u00e6redygtigt leget\u00f8j billigere end normalt -<\/title>\n<meta name=\"description\" content=\"Mange danske forbrugere v\u00e6gter pris over b\u00e6redygtighed. 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