{"id":1925,"date":"2023-02-17T08:59:04","date_gmt":"2023-02-17T08:59:04","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=1925"},"modified":"2023-02-17T09:01:55","modified_gmt":"2023-02-17T09:01:55","slug":"medie-og-underholdningsbranchen-aendret-kundeadfaerd-vil-paavirke-branchen-mest-de-naeste-10-aar","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2023\/02\/17\/medie-og-underholdningsbranchen-aendret-kundeadfaerd-vil-paavirke-branchen-mest-de-naeste-10-aar\/","title":{"rendered":"Medie- og underholdningsbranchen: \u00c6ndret kundeadf\u00e6rd vil p\u00e5virke branchen mest de n\u00e6ste 10 \u00e5r"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u00c6ndringer i kundeadf\u00e6rd og nye teknologier kommer til at fylde betydeligt mere i medie- og underholdningsbranchen end for topledere i andre brancher. Toplederne reagerer med investeringer i teknologi, automatisering og deres medarbejdere, viser PwC\u2019s CEO Survey 2023 for medie- og underholdningsbranchen.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"25\" src=\"http:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0.png\" alt=\"www.scandinavianoffice.net - overs\u00e6ttelse til svensk\" class=\"wp-image-999\" srcset=\"https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0.png 500w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0-300x15.png 300w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0-495x25.png 495w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/via.ritzau.dk\/data\/images\/00028\/58699907-c99d-4ef0-9849-8a285a2e7534-w_720.jpg\" alt=\"Leif Ulb\u00e6k Jensen, partner og ekspert i medie- og underholdningsindustrien.\"\/><figcaption class=\"wp-element-caption\">Leif Ulb\u00e6k Jensen, partner og ekspert i medie- og underholdningsindustrien.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3 ud af 4 globale topledere i medie- og underholdningsbranchen forventer, at \u00e6ndret kundeadf\u00e6rd og nye teknologier vil p\u00e5virke branchens profitabilitet i de kommende 10 \u00e5r. Det er markant mere end det globale branchesnit, hvor blot hver anden topleder forventer det samme. Derudover angiver 75 % af CEO\u2019erne inden for medie- og underholdningsbranchen, at de planl\u00e6gger at opgradere deres medarbejderes kompetencer, og n\u00e6sten lige s\u00e5 mange forventer at investere i automatisering (73 %) og teknologi (74 %) i l\u00f8bet af de n\u00e6ste 12 m\u00e5neder.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Toplederne i medie- og underholdningsbranchen forventer, at deres fremtidige evne til at tjene penge afh\u00e6nger af, hvor gode de er til at im\u00f8dekomme og f\u00f8lge kundernes adf\u00e6rd og deres evne til at implementere og arbejde med nye teknologier som fx kunstig intelligens og metaverset,<\/em>\u201d siger Leif Ulb\u00e6k Jensen, partner og ekspert i medie- og underholdningsindustrien, og forts\u00e6tter:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Det f\u00e5r toplederne til at investere for at st\u00e5 st\u00e6rkere rustet til fremtidens udfordringer. Analysen tydeligg\u00f8r derudover, at der er behov for udvikling og forandring, hvis virksomhederne fortsat skal v\u00e6re konkurrencedygtige. 4 ud af 10 topledere vurderer, at deres virksomheder skal forandre sig for stadig at v\u00e6re \u00f8konomisk levedygtig om 10 \u00e5r, hvis de ikke \u00e6ndrer deres nuv\u00e6rende retning.\u201d<\/em><em><br><\/em><em><br><\/em><strong>V\u00e6kstforventninger i medie- og underholdningsbranchen<br><\/strong>Hele 72 % af toplederne i medie- og underholdningsbranchen tror p\u00e5 global v\u00e6kstfald i de kommende 12 m\u00e5neder. Sidste \u00e5r svarede blot 17 % det samme. Der er til geng\u00e6ld mere optimisme, n\u00e5r det kommer til egen virksomhed. Her angiver 4 ud af 10 topledere, at de i h\u00f8j eller meget h\u00f8j grad forventer v\u00e6kst i egen virksomhed i de kommende 12 m\u00e5neder mod 52 % i 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>2022 har v\u00e6ret et turbulent \u00e5r, hvor toplederne har skulle tr\u00e6ffe mange sv\u00e6re beslutninger, og 2023 bliver ingen undtagelse. Der er fortsat \u00f8konomiske og geopolitiske usikkerheder og volatilitet, som p\u00e5virker toplederne og deres forventninger til 2023<\/em>,\u201d siger Leif Ulb\u00e6k Jensen og henviser til, at 5 ud af 10 CEO\u2019ere angiver, at deres virksomhed er meget eller ekstremt p\u00e5virket af inflation, mens en 4 ud af 10 siger det samme om makro\u00f8konomisk volatilitet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udover inflation og makro\u00f8konomisk volatilitet er cyberrisici p\u00e5 top tre over trusler for v\u00e6kst for de kommende 5 \u00e5r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Toplederne vurderer desv\u00e6rre fortsat cyberrisici h\u00f8jt p\u00e5 agendaen som en betydelig risiko for, at den forventede v\u00e6kst ikke kan realiseres, og cyberangreb kan have \u00f8del\u00e6ggende virkning p\u00e5 kundeoplevelsen og tillid til mediet,<\/em>\u201d afslutter Leif Ulb\u00e6k Jensen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Om CEO Survey 2023<\/strong><br>I PwC\u2019s 26. CEO Survey blev der gennemf\u00f8rt interview med 4.410 CEO\u2019er i 105 lande i perioden den 4. oktober -11. november 2022. PwC\u2019s CEO Survey er verdens f\u00f8rende toplederunders\u00f8gelse. 106 topledere inden for medie- og underholdningsbranchen har deltaget i analysen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kilde: <a href=\"https:\/\/via.ritzau.dk\/nyhedsrum\/pwc?publisherId=90624\">PwC<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Overs\u00e6ttelse til svensk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tag Scandinavian Office Solutions med ombord p\u00e5 din salgsrejse. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktnyhed, opdatering til SoMe etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:scandinavianoffice@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt os<\/a> for et tilbud, du bliver glad for!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/scandinavianoffice.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scandinavian Office Solutions<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-svensk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Overs\u00e6ttelse til svensk<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u00c6ndringer i kundeadf\u00e6rd og nye teknologier kommer til at fylde betydeligt mere i medie- og underholdningsbranchen end for topledere i andre brancher. Toplederne reagerer med [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1925","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medie- og underholdningsbranchen: \u00c6ndret kundeadf\u00e6rd vil p\u00e5virke branchen mest de n\u00e6ste 10 \u00e5r -<\/title>\n<meta name=\"description\" content=\"Medie- og underholdningsbranchen: \u00c6ndret kundeadf\u00e6rd vil p\u00e5virke branchen mest de n\u00e6ste 10 \u00e5r. 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