{"id":2184,"date":"2023-03-06T20:01:52","date_gmt":"2023-03-06T20:01:52","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=2184"},"modified":"2023-03-06T20:03:33","modified_gmt":"2023-03-06T20:03:33","slug":"hus-forbi-bliver-ogsaa-digital","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2023\/03\/06\/hus-forbi-bliver-ogsaa-digital\/","title":{"rendered":"Hus Forbi bliver OGS\u00c5 digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>K\u00f8berne af Hus Forbi kan nu v\u00e6lge, om de vil have avisen p\u00e5 papir, eller om de hellere vil l\u00e6se den p\u00e5 deres telefon, tablet eller computer. Hus Forbi lancerer samtidig en konkurrence, hvor der b\u00e5de er pr\u00e6mier til k\u00f8ber og s\u00e6lger.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"25\" src=\"http:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0.png\" alt=\"www.scandinavianoffice.net - overs\u00e6ttelse til svensk\" class=\"wp-image-999\" srcset=\"https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0.png 500w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0-300x15.png 300w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2023\/01\/0-495x25.png 495w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/via.ritzau.dk\/data\/images\/00877\/44da004c-5a01-4287-9487-ef629d277b98-w_720.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Efter 27 \u00e5r som papiravis g\u00e5r Hus Forbi ind i den digitale tidsalder. Nu kan k\u00f8berne selv v\u00e6lge, om de vil have den trykte avis, som de kender den, eller en lille skrabekupon med en download-kode. Den fylder ikke mere end et visitkort, men med den kan man hente Hus Forbi ned til sin mobiltelefon, tablet eller computer i form af en e-avis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hver kode er unik og kan bruges op til tre gange. Den l\u00f8sning er valgt for at bevare m\u00f8det p\u00e5 gaden mellem k\u00f8ber og s\u00e6lger. Og det har v\u00e6ret helt afg\u00f8rende, fort\u00e6ller Signe Laursen, som er leder af Hus Forbis digitale redaktion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Vi kan ikke bare s\u00e6lge abonnementer eller e-aviser som andre trykte medier. N\u00e5r folk k\u00f8ber Hus Forbi, k\u00f8ber de den af et menneske, som st\u00e5r foran dem, og s\u00e5dan ville det jo ikke v\u00e6re, hvis de gik p\u00e5 nettet og bestilte avisen, siger hun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-avisen koster det samme som den trykte avis: 50 kroner. Heraf g\u00e5r halvdelen til s\u00e6lgeren og den anden halvdel til Foreningen Hus Forbi. Pengene bruges blandt andet p\u00e5 s\u00e6lgert\u00f8j, dyreforsikringer, d\u00e6kning af s\u00e6lgernes medicinudgifter og s\u00e5 naturligvis p\u00e5 at udgive avisen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-avis er en lodseddel<br><\/strong>For at give den nye e-avis en god start, har Hus Forbi valgt at lancere den sammen med en konkurrence. Hver skrabekupon, der bliver solgt, vil samtidig v\u00e6re et lod i en konkurrence. Og det er ikke kun k\u00f8beren, der vinder en pr\u00e6mie, men ogs\u00e5 den s\u00e6lger, e-avisen er k\u00f8bt af.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Der udtr\u00e6kkes en pr\u00e6mie hver m\u00e5ned. Pr\u00e6mierne kan for eksempel v\u00e6re oplevelser eller elektronik. Det er et vigtigt princip, at n\u00e5r vi g\u00f8r noget, der kommer Foreningen Hus Forbi til gode, skal der ogs\u00e5 v\u00e6re noget i det for den enkelte s\u00e6lger, siger Signe Laursen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e6mien i marts er en IPhone 13 til b\u00e5de en k\u00f8ber og en s\u00e6lger. Man skal v\u00e6re opm\u00e6rksom p\u00e5, at man ikke deltager i konkurrencen, hvis man k\u00f8ber den trykte avis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Det kan ikke lade sig g\u00f8re, da vi jo ikke kan trykke en unik kode i en masseproduceret avis. Konkurrencen er lavet for at s\u00e6tte gang i salget af e-avisen og n\u00e5 nogle af de mennesker, som ellers ville v\u00e6lge ikke at tage avisen med, siger Signe Laursen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bunden opgave<br><\/strong>N\u00e5r Hus Forbi nu lancerer en e-avis, er det fordi, f\u00e6rre og f\u00e6rre k\u00f8ber og l\u00e6ser trykte medier. Derfor bad Foreningen Hus Forbi for tre \u00e5r siden om penge til digital udvikling, og i 2020 donerede Medien\u00e6vnet fire millioner kroner i innovationsst\u00f8tte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For at leve op til bevillingen skulle Hus Forbi samtidig udvikle en digital udgave af avisen indenfor de tre \u00e5r, og det er alts\u00e5 det, der nu er sket. Desuden blev redaktionen i 2021 udvidet med en digital afdeling, som producerer indslag til diverse sociale medier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Den trykte avis udkommer kun en gang om m\u00e5neden, og hvis vi skal holde hjeml\u00f8shed og social udsathed h\u00f8jt p\u00e5 den politiske dagsorden, er vi n\u00f8dt til at kunne v\u00e6re p\u00e5 hele tiden. Samtidig er det en m\u00e5de at n\u00e5 de unge, som er de st\u00f8rste forbrugere af sociale medier, og minde dem om, at der er mennesker ogs\u00e5 p\u00e5 deres egen alder, som har nogle helt andre livsbetingelser, end de selv har, siger Signe Laursen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kilde: <a href=\"https:\/\/via.ritzau.dk\/nyhedsrum\/hus-forbi?publisherId=13560291\">Hus Forbi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Overs\u00e6ttelse til svensk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tag Scandinavian Office Solutions med ombord p\u00e5 din salgsrejse. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktnyhed, opdatering til SoMe etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:scandinavianoffice@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt os<\/a> for et tilbud, du bliver glad for!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/scandinavianoffice.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scandinavian Office Solutions<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-svensk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Overs\u00e6ttelse til svensk<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>K\u00f8berne af Hus Forbi kan nu v\u00e6lge, om de vil have avisen p\u00e5 papir, eller om de hellere vil l\u00e6se den p\u00e5 deres telefon, tablet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2184","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hus Forbi bliver OGS\u00c5 digital -<\/title>\n<meta name=\"description\" content=\"Hus Forbi bliver OGS\u00c5 digital. 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