{"id":230,"date":"2022-10-12T12:29:16","date_gmt":"2022-10-12T12:29:16","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=230"},"modified":"2022-10-12T12:29:17","modified_gmt":"2022-10-12T12:29:17","slug":"meny-melder-sin-landsdaekkende-entre-paa-onlinemarkedet-for-vin-vil-levere-de-bedste-kundeoplevelser-indenfor-online-vin","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2022\/10\/12\/meny-melder-sin-landsdaekkende-entre-paa-onlinemarkedet-for-vin-vil-levere-de-bedste-kundeoplevelser-indenfor-online-vin\/","title":{"rendered":"MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet for vin: Vil levere de bedste kundeoplevelser indenfor online vin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Supermarkedsk\u00e6den MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet med den nye e-handelsplatform, MENY Vin. Den nye satsning er en del af #FremgangSammen strategien for f\u00f8devarekoncernen Dagrofa, som har en gennemg\u00e5ende offensiv strategi for den digitale kunderejse \u00f8verst p\u00e5 agendaen.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I l\u00f8bet af oktober begynder MENY at teste den nye e-handelsplatform, MENY Vin, som skal v\u00e6re startskuddet til supermarkedsk\u00e6dens ambiti\u00f8se plan for sin udvikling p\u00e5 digitaliseringsomr\u00e5det. Under koncernstrategien #FremgangSammen, skal MENY arbejde videre p\u00e5 at udvikle sin digitale kundeoplevelse og ende som \u00e9n af markedets bedste indenfor online vin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vi arbejder i Dagrofa kontinuerligt p\u00e5 at forbedre kundeoplevelsen gennem digitalisering som led i vores overordnede strategi #FremgangSammen. Lanceringen af MENYs e-handelsplatform er en vigtig brik p\u00e5 en offensiv rejse mod de bedste digitale kundeoplevelser i MENY og Dagrofa. Jeg ser frem til, at vi snart for alvor kan begynde at se resultaterne af de nye digitale tiltag, vi arbejder p\u00e5&#8221;, siger koncernchef for Dagrofa, Tomas Pietrangeli.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">MENY Vin er en del af en sammenh\u00e6ngende digital indsats, som skal give kunderne den samme h\u00f8je kvalitetsoplevelse p\u00e5 tv\u00e6rs af MENYs digitale platforme. Det er naturligt for MENY at starte sin landsd\u00e6kkende e-handel med vin, fordi det er et af supermarkedsk\u00e6dens strategiske fokuspunkter. Samtidig er det en af supermarkedsk\u00e6dens st\u00e6rkeste kategorier, b\u00e5de fagligt og i sortiment, med stort potentiale i e-handel, baseret p\u00e5 kundernes handlem\u00f8nstre i MENY. Det er en del af den overordnede digitale strategi at udvide e-handel til de varekategorier, hvor det giver mening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vi vil v\u00e6re nogle af de bedste til digitale kundeoplevelser indenfor e-handel af vin. Det er et konkurrencepr\u00e6get marked, s\u00e5 vi skal v\u00e6re enormt skarpe, n\u00e5r vi lancerer noget nyt digitalt. Vores digitale tilstedev\u00e6relse skal afspejle den h\u00f8je kvalitet, faglighed og inspiration, som MENY-k\u00e6den er kendt for. Vi har en ambition om at MENY Vin skal v\u00e6re den allerbedste online platform til vin i hele Danmark. Konkret betyder det, at vi skal tilbyde det bedste sortiment til markedet indenfor alt fra hverdagsvine, over kvalitetsvine til sj\u00e6ldne vine fra hele verden. I fremtiden vil vi udvide e-handel til udvalgte varekategorier, som giver mening for vores kunder&#8221;, siger k\u00e6dedirekt\u00f8r i MENY, Richo Boss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MENY Vin skal udbyde n\u00f8je udvalgte vine fra hele verden og tilbyde digital convenience kombineret med den h\u00f8je standard af kvalitet, service og inspiration som i de fysiske MENY-supermarkeder. Det er m\u00e5let at skabe en samlet, personlig kundeoplevelse p\u00e5 tv\u00e6rs af f.eks. MENY-kundeappen, hjemmesiden, MENY Vin og de fysiske butikker ved at bruge kundeforst\u00e5else til at personalisere deres oplevelse p\u00e5 de forskellige platforme. Netop for at sikre den bedste digitale kundeoplevelse, starter MENY i l\u00f8bet af oktober en gennemg\u00e5ende test af e-handelsplatformen internt, inden den lanceres for kunderne. MENY Vin forventes at g\u00e5 i luften for kunderne inden \u00e5rets udgang og bliver tilg\u00e6ngelig i hele landet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MENY Vin er et element i Dagrofas digitale strategi, som skal binde digitale kanaler sammen i f\u00e6lles oplevelser, der arbejder sammen p\u00e5 tv\u00e6rs. Under den overordnede digitale strategi, arbejder ogs\u00e5 Dagrofas resterende k\u00e6der, foodservice- og logistikforretning p\u00e5 at m\u00e5lrette den digitale indsats til specifikke kunder og koncepter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fakta:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>MENY Vin er MENYs f\u00f8rste landsd\u00e6kkende online e-handelsplatform, som i l\u00f8bet af oktober testes internt for at sikre den bedste kundeoplevelse inden lancering.<\/li><li>MENY Vin forventes at blive lanceret offentligt inden \u00e5rets udgang.<\/li><li>MENY Vin vil tilbyde over 1000 nye vine, som ikke eri de fysiske supermarkeder.<\/li><li>MENY er en supermarkedsk\u00e6de, som har fokus p\u00e5 h\u00f8j kvalitet, faglighed, et bredt sortiment og masser af inspiration. MENY-k\u00e6den r\u00e5der over 113 butikker fordelt over hele Danmark.<\/li><li>MENY er en del af Dagrofa, som ogs\u00e5 st\u00e5r bag dagligvarebutikkerne SPAR, Min K\u00f8bmand og Let-K\u00f8b og ejer ogs\u00e5 Dagrofa Logistik og Dagrofa Foodservice, som er ledende leverand\u00f8r til restauranter, hoteller og kantiner.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kilde: Dagrofa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermarkedsk\u00e6den MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet med den nye e-handelsplatform, MENY Vin. Den nye satsning er en del af #FremgangSammen strategien for f\u00f8devarekoncernen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet for vin: Vil levere de bedste kundeoplevelser indenfor online vin -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scandinavianbusiness.dk\/index.php\/2022\/10\/12\/meny-melder-sin-landsdaekkende-entre-paa-onlinemarkedet-for-vin-vil-levere-de-bedste-kundeoplevelser-indenfor-online-vin\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet for vin: Vil levere de bedste kundeoplevelser indenfor online vin -\" \/>\n<meta property=\"og:description\" content=\"Supermarkedsk\u00e6den MENY melder sin landsd\u00e6kkende entr\u00e9 p\u00e5 onlinemarkedet med den nye e-handelsplatform, MENY Vin. 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