{"id":3070,"date":"2023-06-07T14:33:51","date_gmt":"2023-06-07T14:33:51","guid":{"rendered":"https:\/\/scandinavianbusiness.dk\/?p=3070"},"modified":"2023-06-07T14:33:52","modified_gmt":"2023-06-07T14:33:52","slug":"ok-ansaetter-ny-marketingdirektoer","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2023\/06\/07\/ok-ansaetter-ny-marketingdirektoer\/","title":{"rendered":"OK ans\u00e6tter ny marketingdirekt\u00f8r"},"content":{"rendered":"\n

Marianne Skaanning Ebbesen bliver ny marketingdirekt\u00f8r i energiselskabet OK. Hun kommer fra en stilling i mediekoncernen JFM og tiltr\u00e6der sin nye stilling i OK den 19. juni<\/strong>.<\/p>\n\n\n\n

\"www.scandinavianoffice.net<\/figure>\n\n\n\n
\"Marianne
Marianne Skaanning Ebbesen er ny marketingdirekt\u00f8r i OK.<\/figcaption><\/figure>\n\n\n\n

OK a.m.b.a. har fundet sin nye marketingdirekt\u00f8r i form af 43-\u00e5rige Marianne Skaanning Ebbesen, der senest har v\u00e6ret ansvarlig for forretningsudvikling, kommunikation og marketing i JFM. Hun har desuden stor erfaring fra energibranchen, hvor hun blandt andet var med til at skabe Norlys-brandet.<\/p>\n\n\n\n

CCO Michael Lamberth gl\u00e6der sig over ans\u00e6ttelsen af Marianne Skaanning Ebbesen og takker samtidig den afg\u00e5ende marketingdirekt\u00f8r Ole Kjeldgaard, som har valgt at g\u00e5 p\u00e5 pension, for en fornem indsats i OK igennem mange \u00e5r.<\/p>\n\n\n\n

\u201dMarianne Skaanning Ebbesen har en lang karriere inden for marketing, kommunikation og ledelse bag sig, og s\u00e5 har hun ovenik\u00f8bet et godt kendskab til energibranchen, hvor hun har haft ansvar for at bygge brandfundament, marketingstrategier og sikre en digital og datadrevet retning. Det er noget, vi har brug for at udvikle videre p\u00e5 i en tid, hvor OK er under transformation, og hvor m\u00e5let er at g\u00f8re OK\u2019s gr\u00f8nne l\u00f8sninger attraktive og tilg\u00e6ngelige for kunderne,\u201d siger Michael Lamberth.<\/p>\n\n\n\n

\u201dDer skal samtidig lyde en stor tak til Ole Kjeldgaard, der igennem de sidste 26 \u00e5r har bygget marketingfunktionen op til det, den er i dag, hvor OK jo har et virkelig godt omd\u00f8mme,\u201d tilf\u00f8jer han.<\/p>\n\n\n\n

Et OK i forandring<\/strong>
OK har i de senere \u00e5r opn\u00e5et en betydelig v\u00e6kst p\u00e5 stort set alle forretningsomr\u00e5der og er g\u00e5et ind p\u00e5 nye omr\u00e5der som varmepumpemarkedet, markedet for e-mobilitet og investerer generelt massivt i elmarkedet.<\/p>\n\n\n\n

Denne udvikling er heller ikke g\u00e5et den kommende marketingdirekt\u00f8r n\u00e6se forbi, og hun betegner jobbet i OK som det perfekte match for hende.<\/p>\n\n\n\n

\u201dNye markeder og nye strategier betyder ogs\u00e5 en ny marketing-indsats i OK, og det er noget, jeg har stor erfaring i. Samtidig deler jeg v\u00e6rdier med OK, og jeg kender energibranchen og den sympatiske ejerform, OK har. Jeg gl\u00e6der mig helt vildt til at tage den her opgave p\u00e5 mig, og jeg ser samtidig frem til at skulle forvalte Oles (Kjeldgaard, red.) arv,\u201d siger Marianne Skaanning Ebbesen.<\/p>\n\n\n\n

Marianne Skaanning Ebbesen er uddannet i medievidenskab og har besk\u00e6ftiget sig med medier, marketing og branding b\u00e5de p\u00e5 bureau, i det offentlige, i energi-\/tele-branchen og senest i en mediekoncern.<\/p>\n\n\n\n

Om Marianne Skaanning Ebbesen
<\/strong>OK\u2019s kommende marketingdirekt\u00f8r er uddannet i medievidenskab p\u00e5 Aarhus Universitet i 2008. Hun har tidligere arbejdet som citychef i T\u00f8nder Kommune, projektleder p\u00e5 bureau, kommunikationschef i SE og i Norlys, CMO i Norlys og senest i mediekoncernen JFM med ansvar for forretningsudvikling, kommunikation og marketing.  Privat bor Marianne Skaanning Ebbesen i Ribe og har tre b\u00f8rn p\u00e5 12, 14 og 18 \u00e5r.<\/p>\n\n\n\n

Marianne Skaanning Ebbesen tiltr\u00e6der sin stilling i OK mandag 19. juni.<\/p>\n\n\n\n

Kilde: OK<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marianne Skaanning Ebbesen bliver ny marketingdirekt\u00f8r i energiselskabet OK. Hun kommer fra en stilling i mediekoncernen JFM og tiltr\u00e6der sin nye stilling i OK den […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3070","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"\nOK ans\u00e6tter ny marketingdirekt\u00f8r -<\/title>\n<meta name=\"description\" content=\"OK ans\u00e6tter ny marketingdirekt\u00f8r. Marianne Skaanning Ebbesen bliver ny marketingdirekt\u00f8r i energiselskabet OK. 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