{"id":309,"date":"2022-12-13T09:51:18","date_gmt":"2022-12-13T09:51:18","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=309"},"modified":"2022-12-13T09:55:18","modified_gmt":"2022-12-13T09:55:18","slug":"bwh-hotel-group-lancerer-aiden-et-nyt-brand-paa-hotelmarkedet","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2022\/12\/13\/bwh-hotel-group-lancerer-aiden-et-nyt-brand-paa-hotelmarkedet\/","title":{"rendered":"BWH Hotel Group lancerer Aiden \u2013 et nyt brand p\u00e5 hotelmarkedet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>BWH Hotel Group ekspanderer i Skandinavien og styrker sit tilbud med det nye brand Aiden \u2013 et nyt og moderne hotelkoncept.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aiden er en ny generation af moderne hoteller med fokus p\u00e5 bevidste valg, smarte digitale l\u00f8sninger og strategiske placeringer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;M\u00e5let med Aiden er at skabe en sp\u00e6ndende ny gruppe af moderne hoteller i Skandinavien. Hotelmarkedet er i h\u00f8j grad ret traditionelt og konservativt, og her fandt vi et hul, som vores nye hotelkoncept kan d\u00e6kke. Nu kan vi tilbyde vores g\u00e6ster nogle overkommelige hoteller med et frisk, ung vibe, som f\u00f8les innovative og nyt\u00e6nkende. Her kombineres et effektivt ophold med legende milj\u00f8er og digitale l\u00f8sninger. Det skal f\u00f8les smart, bekvemt og bevidst,&#8221; siger Johan Michelson, administrerende direkt\u00f8r for BWH Hotel Group Skandinavien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aidens koncepthoteller er moderne, og innovation, smarte l\u00f8sninger og b\u00e6redygtighed er en integreret del. Som et sp\u00e6ndende indslag vil hotellerne arbejde med hologrammer som en central del af oplevelsen. Med hologramteknologien kan man tilbyde digital indtjekning med personlig kontakt, samtidig med at man kan optimere de ansattes engagement i at skabe en unik g\u00e6steoplevelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For at mindske milj\u00f8belastningen bygges mange af hotellerne med moduler, hvilket er en mere b\u00e6redygtig m\u00e5de at bygge p\u00e5, da m\u00e6ngden af affald reduceres, og bygningen kan genbruges i st\u00f8rre omfang. Her kommer det materiale, der anvendes, fra b\u00e6redygtige kilder og er i visse tilf\u00e6lde genvundet. Desuden vil hotellernes tage i h\u00f8j grad blive udstyret med solceller, hvilket vil skabe en betydelig og b\u00e6redygtig elproduktion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fleste hoteller vil blive opf\u00f8rt p\u00e5 strategiske steder, hvor der er et st\u00f8rre flow af mennesker, eksempelvis ved universiteter, st\u00f8rre virksomheder og eventsteder. Det f\u00f8rste hotel, Aiden by Best Western Herning, \u00e5bner den 1. februar i Herning. Det bliver Danmarks f\u00f8rste modulbyggede hotel og byder p\u00e5 204 v\u00e6relser, fitnesscenter med sauna, konferencelokaler og indbydende opholdsomr\u00e5der, hvor g\u00e6sterne kan opholde sig eller arbejde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planen er, at en h\u00e5ndfuld hoteller skal \u00e5bne allerede i 2023 i samarbejde med CIC Hospitality, som er en af de f\u00f8rende hoteloperat\u00f8rer i Skandinavien, og som i dag driver 20 hoteller, hvoraf en del er med i BWH Hotel Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kilde: BWH Hotel Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Overs\u00e6ttelse til svensk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tag Scandinavian Office Solutions med ombord p\u00e5 din salgsrejse. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktnyhed, opdatering til SoMe etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:scandinavianoffice@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt os<\/a> for et tilbud, du bliver glad for!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/scandinavianoffice.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scandinavian Office Solutions<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-svensk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Overs\u00e6ttelse til svensk<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>BWH Hotel Group ekspanderer i Skandinavien og styrker sit tilbud med det nye brand Aiden \u2013 et nyt og moderne hotelkoncept. Aiden er en ny [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWH Hotel Group lancerer Aiden \u2013 et nyt brand p\u00e5 hotelmarkedet -<\/title>\n<meta name=\"description\" content=\"BWH Hotel Group ekspanderer i Skandinavien og styrker sit tilbud med det nye brand Aiden \u2013 et nyt og moderne hotelkoncept.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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