{"id":3432,"date":"2025-08-28T17:32:14","date_gmt":"2025-08-28T17:32:14","guid":{"rendered":"https:\/\/scandinavianbusiness.dk\/?p=3432"},"modified":"2025-09-29T19:07:52","modified_gmt":"2025-09-29T19:07:52","slug":"tech-revolution-nu-flytter-ai-ind-hos-ejendomsmaegleren","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2025\/08\/28\/tech-revolution-nu-flytter-ai-ind-hos-ejendomsmaegleren\/","title":{"rendered":"Tech-revolution: Nu flytter AI ind hos ejendomsm\u00e6gleren"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AI \u00e6ndrer fremtidens bolighandel &#8211; danskere p\u00e5 boligjagt kan nu f\u00e5 hj\u00e6lp af den f\u00f8rste AI-assistent i m\u00e6glerbranchen&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/via.ritzau.dk\/data\/images\/public\/5394039\/14547307\/2e38eed3-674c-4e84-bb3e-42660e8befff-w_720.jpg\" alt=\"Klara er navnet p\u00e5 homes nye AI-assistent, som skal g\u00f8re det lettere at k\u00f8be og s\u00e6lge bolig \u2013 med svar d\u00f8gnet rundt og intelligent sparring om boligk\u00f8b og boligsalg direkte p\u00e5 home.dk. Foto: home, AI-genereret\"\/><figcaption class=\"wp-element-caption\">Klara er navnet p\u00e5 homes nye AI-assistent, som skal g\u00f8re det lettere at k\u00f8be og s\u00e6lge bolig \u2013 med svar d\u00f8gnet rundt og intelligent sparring om boligk\u00f8b og boligsalg direkte p\u00e5 home.dk. Foto: home, AI-genereret<strong><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Navnet er&nbsp;<em>Klara<\/em>, og \u2019hende\u2019 kommer boligk\u00f8bere og -s\u00e6lgere til at kende rigtig godt i den n\u00e6rmeste fremtid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejendomsm\u00e6glerk\u00e6den home lancerer nu en ny AI-assistent, som skal hj\u00e6lpe b\u00e5de boligk\u00f8bere og -s\u00e6lgere. Teknologien markerer et vigtigt skridt i k\u00e6dens digitale udvikling og for m\u00e6glerbranchen i fremtiden.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Der tales meget om AI, men nu er vi klar med et&nbsp;<em>konkret, virkeligt<\/em>&nbsp;eksempel p\u00e5, hvordan teknologien flytter direkte ind i danskernes hverdag og p\u00e5 boligmarkedet,&#8221; siger Martin Wiesener, adm. direkt\u00f8r og CEO i home.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Den intelligente digitale l\u00f8sning skal styrke kundeoplevelsen, frigive tid i forretningerne og bane vejen for et nyt digitalt kundeunivers. M\u00e5let er at v\u00e6re tilg\u00e6ngelig 24\/7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Det er den f\u00f8rste AI-assistent i m\u00e6glerbranchen<\/strong>, som home har udviklet.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Det er ny og banebrydende teknologi, og<strong>&nbsp;<\/strong>AI-assistenter som&nbsp;<em>Klara&nbsp;<\/em>vil p\u00e5 sigt \u00e6ndre traditionel handel med bolig,&#8221; siger CEO Martin Wiesener.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI-assistenten vil spare k\u00e6dens m\u00e6glere tid i de indledende dialoger med kommende kunder og skabe l\u00f8bende, kvalificeret dialog med nuv\u00e6rende kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>AI p\u00e5 alle boliger til salg<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I f\u00f8rste omgang er&nbsp;<em>Klara<\/em>&nbsp;tilg\u00e6ngelig p\u00e5 alle boliger til salg hos home p\u00e5&nbsp;<a href=\"http:\/\/home.dk\/\">home.dk<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her kan AI-assistenten besvare sp\u00f8rgsm\u00e5l om den enkelte bolig (<em>eks. er den ombygget?<\/em>), omr\u00e5det (<em>eks. hvor langt der er til indk\u00f8b<\/em>) og relevante dokumenter (<em>eks. energim\u00e6rket eller tilstandsrapporten<\/em>). Boligs\u00f8gning i bredere forstand udbygges i kommende versioner.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201dVi vil v\u00e6re digital frontl\u00f8ber i en branche, der ikke altid har v\u00e6ret kendt for digital innovation. Med AI-assistenten tager vi et vigtigt f\u00f8rste skridt mod en ny standard for kundeoplevelser i boligmarkedet,\u201d<em>&nbsp;<\/em>siger Martin Wiesener.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assistenten tr\u00e6kker p\u00e5 b\u00e5de interne dokumenter og eksterne datakilder som:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salgsopstillinger og boliginformationer&nbsp;<\/li>\n\n\n\n<li>homes egne BoligOverblik-rapporter&nbsp;<\/li>\n\n\n\n<li>Tilstandsrapporter, elinstallation, energim\u00e6rke og sundhedsattest&nbsp;<\/li>\n\n\n\n<li>BBR og andre offentlige ejendomsdata via e-nettet&nbsp;<\/li>\n\n\n\n<li>Google Maps API&nbsp;<\/li>\n\n\n\n<li>Boligordbog og r\u00e5dgivningsartikler fra&nbsp;<a href=\"http:\/\/home.dk\/\">home.dk<\/a>&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Det handler ikke om at fjerne den personlige r\u00e5dgivning \u2013 tv\u00e6rtimod.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Vi vil frigive tid, s\u00e5 vi som m\u00e6glere kan v\u00e6re mere n\u00e6rv\u00e6rende d\u00e9r, hvor det g\u00f8r forskellen. AI skal g\u00f8re vores faglighed og personlighed st\u00e6rkere \u2013 ikke svagere,\u201d siger Martin Wiesener.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-assistenten er live p\u00e5 alle homes boliger p\u00e5&nbsp;<a href=\"http:\/\/home.dk\/\">home.dk<\/a>, s\u00e5 du kan pr\u00f8ve det af:&nbsp;<a href=\"https:\/\/home.dk\/\">https:\/\/home.dk\/<\/a><br><\/strong>(S\u00f8g en home-bolig frem og s\u00e5 dukker&nbsp;<em>Klara<\/em>&nbsp;op).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>En digital assistent tr\u00e6net af m\u00e6glere&nbsp;<br><br><\/strong>homes AI-assistent er tr\u00e6net af b\u00e5de m\u00e6glerfaglige konsulenter og k\u00e6dens egne medarbejdere og taler med udgangspunkt i det sprog og den r\u00e5dgivning, kunderne kender fra den lokale home-forretning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assistenten kan blandt andet forklare dokumenter og begreber, der ellers kan virke komplekse for f\u00f8rstegangsk\u00f8bere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Klara<\/em>&nbsp;kan ogs\u00e5 hj\u00e6lpe k\u00f8berne med en beregning p\u00e5, hvor meget de kan k\u00f8be bolig for \u2013 og hj\u00e6lper kunderne videre til Danske Bank via bankens boligk\u00f8bsberegner.<br><br>I kommende versioner kan&nbsp;<em>Klara<\/em>&nbsp;h\u00e5ndtere endnu flere funktioner \u2013 herunder salgsvurderinger, sagsstatus og direkte booking med b\u00e5de home og Danske Bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 l\u00e6ngere sigt skal&nbsp;<em>Klara<\/em>&nbsp;ogs\u00e5 b\u00e6re kunden igennem en igangv\u00e6rende sag, hvad enten det er k\u00f8b eller salg af bolig, samt underst\u00f8tte de interne administrationsprocesser i home:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dVi ser AI som n\u00f8glen til at samle hele vores digitale kundeunivers \u00e9t sted, hvor al dialog starter. Det skal v\u00e6re let og trygt at k\u00f8be og s\u00e6lge bolig \u2013 og det skal v\u00e6re muligt d\u00f8gnet rundt.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>Del af ambiti\u00f8s digital strategi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanceringen er en konkret udm\u00f8ntning af home-k\u00e6dens strategi Forandring.Sammen \u201928, hvor digitalisering og teknologi er \u00e9t af fire strategiske pejlem\u00e6rker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det langsigtede m\u00e5l er at g\u00f8re AI til udgangspunktet for al digital kundedialog i home \u2013 fra f\u00f8rste boligdr\u00f8m, til n\u00f8glen overdrages.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cVi er kun i starten af vores nye digitale transformation vendt mod kunderne,\u201d siger Martin Wiesener.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FAKTA: AI-assistenten&nbsp;<em>Klara<\/em>&nbsp;fra home (version 1)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tilg\u00e6ngelig<\/strong>&nbsp;p\u00e5 alle home-boliger til salg p\u00e5&nbsp;<a href=\"http:\/\/home.dk\/\">home.dk<\/a><\/li>\n\n\n\n<li><strong>Tilbyder<\/strong>&nbsp;24\/7-svar om boligen, dokumenter og lokalomr\u00e5det.<\/li>\n\n\n\n<li><strong>Underst\u00f8tter<\/strong>&nbsp;kundedialog med data fra b\u00e5de offentlige og interne kilder<\/li>\n\n\n\n<li><strong>Bliver l\u00f8bende udvidet<\/strong>&nbsp;\u2013 n\u00e6ste version lanceres i l\u00f8bet af 4. kvartal 2025<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Politikken for&nbsp;<em>Klara<\/em>:&nbsp;<a href=\"https:\/\/home.dk\/om-home\/politikker\/brug-af-ai-samtalerobot\/\">https:\/\/home.dk\/om-home\/politikker\/brug-af-ai-samtalerobot\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">28.8.2025 13:00:49 CEST&nbsp;|&nbsp;<a href=\"https:\/\/via.ritzau.dk\/nyhedsrum\/5394039\/home\">home a\/s<\/a>&nbsp;|&nbsp;Pressemeddelelse<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2025\/09\/banner-4-luftballonger_c-1-1024x426.jpg\" alt=\"\" class=\"wp-image-3482\" srcset=\"https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2025\/09\/banner-4-luftballonger_c-1-1024x426.jpg 1024w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2025\/09\/banner-4-luftballonger_c-1-300x125.jpg 300w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2025\/09\/banner-4-luftballonger_c-1-768x320.jpg 768w, https:\/\/scandinavianbusiness.dk\/wp-content\/uploads\/2025\/09\/banner-4-luftballonger_c-1.jpg 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Har du brug for overs\u00e6ttelse til svensk?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scandinavian Office Solutions<\/strong> har samlet p\u00e5 tilfredse kunder siden 2011. Skal vi ogs\u00e5 overs\u00e6tte dine tekster til <a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-svensk\/\">svensk<\/a>, <a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-norsk\/\">norsk<\/a> eller <a href=\"https:\/\/scandinavianoffice.net\/oversaettelse-til-engelsk\/\">engelsk<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se mere p\u00e5 <a href=\"https:\/\/scandinavianoffice.net\/\">www.scandinavianoffice.net<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"mailto:scandinavianoffice@\">Kontakt os<\/a> og f\u00e5 et skarpt tilbud i dag!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI \u00e6ndrer fremtidens bolighandel &#8211; danskere p\u00e5 boligjagt kan nu f\u00e5 hj\u00e6lp af den f\u00f8rste AI-assistent i m\u00e6glerbranchen&nbsp; Navnet er&nbsp;Klara, og \u2019hende\u2019 kommer boligk\u00f8bere og [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3432","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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