{"id":376,"date":"2022-12-17T12:08:20","date_gmt":"2022-12-17T12:08:20","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=376"},"modified":"2022-12-17T12:20:31","modified_gmt":"2022-12-17T12:20:31","slug":"stark-group-vinder-priser-for-staerkt-marketingskoncept-i-sverige","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2022\/12\/17\/stark-group-vinder-priser-for-staerkt-marketingskoncept-i-sverige\/","title":{"rendered":"STARK Group vinder priser for st\u00e6rkt marketingskoncept i Sverige"},"content":{"rendered":"\n

Beijer Byggmaterial blev ved dette \u00e5rs Inhouse Awards k\u00e5ret som vinder af \u00c5rets Id\u00e9 og \u00c5rets Kommunikation for sit st\u00e6rke marketingkoncept med egen podcast \u201dBygga \u00e5t idioter\u201d og YouTube-kanal \u201dDom kallar oss hantverkare\u201d.<\/strong><\/p>\n\n\n\n

STARK Groups svenske forretning, Beijer Byggmaterial, st\u00e5r bag marketingskonceptet med Youtube-kanalen \u201ddom kallar oss hantverkare\u201d, og den popul\u00e6re podcast \u201dBygga \u00e5t idioter\u201d, som ved dette \u00e5rs Inhouse Awards blev h\u00e6dret med to priser: \u00c5rets Id\u00e9 og \u00c5rets Kommunikation.<\/p>\n\n\n\n

Siden 2020 har Beijer gennem egne kanaler hyldet h\u00e5ndv\u00e6rkerne og givet dem en platform, hvor de med humor portr\u00e6tterer oplevelser fra deres daglige virke. Konceptet startede med udgivelsen af \u201dBygga \u00e5t idioter\u201d-bogen, der hurtigt fik succes og blev til en podcast-spin-off med samme kernemne: h\u00e5ndv\u00e6rkernes egne fort\u00e6llinger. \u00c5ret efter tog Beijer skridtet videre og lancerede YouTube-kanalen \u201dDom Kallar oss hanverkare\u201d, en komedieserie for h\u00e5ndv\u00e6rkere, hvor h\u00e5ndv\u00e6rkerne selv spiller hovedrollen.<\/p>\n\n\n\n

Siden begyndelsen er b\u00e5de lytter- og seertal i Beijers prim\u00e6re m\u00e5lgruppe, de professionelle h\u00e5ndv\u00e6rkere, vokset st\u00f8t. Tidligere p\u00e5 \u00e5ret klatrede podcasten \u201dBygga \u00e5t idioter\u201d op p\u00e5 andenpladsen p\u00e5 Spotifys topliste over de mest popul\u00e6re podcasts i Sverige, og med flere end 140.000 lytninger om ugen, et udsolgt liveshow til fejring af afsnit nummer 100, en nomination til \u00e5rets humorpodcast, samt priserne for \u00c5rets id\u00e9 og \u00c5rets kommunikation har marketingskonceptet stadf\u00e6stet sin position inden for svensk markedsf\u00f8ring.  <\/p>\n\n\n\n

\u201dI Beijer er vi meget stolte over at have skabt to helt unikke kanaler rettet mod vores kunder. Vi har ogs\u00e5 skabt to eksklusive kanaler, som vores leverand\u00f8rer og sponsorer kan ses i, og for, at vi kan g\u00f8re Beijer-brandet endnu st\u00e6rkere. At vinde dobbelt guld ved Inhouse Awards er naturligvis et rygst\u00f8d til at fors\u00e6tte arbejdet og udvikle disse kanaler endnu mere. Der er mange h\u00e5ndv\u00e6rkerhistorier, der venter p\u00e5 at blive fortalt,\u201d siger Elisabet Heinrich, marketingchef hos Beijer Byggmaterial.<\/p>\n\n\n\n

Juryens begrundelse:<\/strong><\/p>\n\n\n\n

\u00c5rets id\u00e9 – “Helt egne kanaler rettet mod h\u00e5ndv\u00e6rkere giver Beijer unikke muligheder.”<\/em><\/p>\n\n\n\n

“N\u00e5r traditionelle medier ikke l\u00e6ngere klarer opgaven, er det vigtigt at have modet og evnen til at gent\u00e6nke og skabe helt ny kommunikation. Med humor, anerkendelse og gl\u00e6de tager vinderen et klart standpunkt for og hylder sin egen m\u00e5lgruppe. Resultatet er intet mindre end en opadg\u00e5ende stjerne i sit eget unikke univers.”<\/p>\n\n\n\n

\u00c5rets kommunikation – “H\u00e5ndv\u00e6rkerhumor i egne kanaler.”<\/em><\/p>\n\n\n\n

“T\u00e6nk, t\u00e6nk igen og t\u00e6nk igen. Spil derefter p\u00e5 en positiv f\u00f8lelse, giv m\u00e5lgruppen noget uventet, g\u00f8r det igen og igen, og succes er en kendsgerning.”<\/p>\n\n\n\n

Inhouse Awards arrangeres af dagbladene Dagens Media og Resum\u00e9.<\/p>\n\n\n\n

Kilde: Stark Group<\/p>\n\n\n\n

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<\/h2>\n\n\n\n
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Overs\u00e6ttelse til svensk<\/h2>\n\n\n\n

Tag Scandinavian Office Solutions med ombord p\u00e5 din salgsrejse. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktnyhed, opdatering til SoMe etc.<\/p>\n\n\n\n

Kontakt os<\/a> for et tilbud, du bliver glad for!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Scandinavian Office Solutions<\/a><\/strong><\/p>\n\n\n\n

Overs\u00e6ttelse til svensk<\/a><\/p>\n\n\n\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Beijer Byggmaterial blev ved dette \u00e5rs Inhouse Awards k\u00e5ret som vinder af \u00c5rets Id\u00e9 og \u00c5rets Kommunikation for sit st\u00e6rke marketingkoncept med egen podcast \u201dBygga […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"\nSTARK Group vinder priser for st\u00e6rkt marketingskoncept i Sverige -<\/title>\n<meta name=\"description\" content=\"STARK Group vinder priser for st\u00e6rkt marketingskoncept i Sverige\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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