{"id":573,"date":"2023-01-01T17:35:49","date_gmt":"2023-01-01T17:35:49","guid":{"rendered":"http:\/\/scandinavianbusiness.dk\/?p=573"},"modified":"2023-01-03T11:27:02","modified_gmt":"2023-01-03T11:27:02","slug":"ford-sender-igen-gamere-til-e-sportsfestival-i-sverige","status":"publish","type":"post","link":"https:\/\/scandinavianbusiness.dk\/index.php\/2023\/01\/01\/ford-sender-igen-gamere-til-e-sportsfestival-i-sverige\/","title":{"rendered":"Ford sender igen gamere til e-sportsfestival i Sverige"},"content":{"rendered":"\n

Ford har endnu en gang samarbejdet med gamere fra f\u00e6llesskabet, Ladies Night Out, og sendt dem til J\u00f6nk\u00f6ping i Sverige, hvor de har deltaget i verdens st\u00f8rste e-sportsfestival. Igen blev de unge sendt af med stil i Fords 100 % elektriske Ford Mustang Mach-E.

I sidste m\u00e5ned samledes flere tusind gamere til DreamHack Winter, da der skulle konkurreres i alt fra Counter-Strike, League of Legends til Fortnite. At opleve den store e-sportsfestival st\u00e5r h\u00f8jt p\u00e5 \u00f8nskelisten for mange gamere, og det var da ogs\u00e5 tilf\u00e6ldet for gamerne fra non-profit organisationen, Ladies Night Out (red. LNO). Flere af deres medlemmer skulle konkurrere, og det var derfor oplagt at sende endnu en gruppe af sted ligesom i sommer.

Det var i forbindelse med DreamHack Summer, at LNO og Ford tidligere i \u00e5r indledte et t\u00e6t samarbejde, hvor medlemmerne for f\u00f8rste gang k\u00f8rte til selv samme e-esportsfestival i den elektriske Ford Mustang Mach-E.

Et f\u00e6llesskab med plads til alle<\/strong>
LNO blev etableret for et par \u00e5r siden som et gamingf\u00e6llesskab for kvinder, der \u00f8nskede at \u00e6ndre behandlingen af kvinder indenfor den ofte mandsdominerede gamingverden. Her oplevede kvinderne ofte, at det ikke var deres evner indenfor gaming, men derimod deres k\u00f8n, der tiltrak opm\u00e6rksomhed fra mange andre spillere. Det var derfor ikke unormalt at blive behandlet d\u00e5rligt eller at blive set ned p\u00e5 som kvinde. Det var p\u00e5 baggrund af disse oplevelser, at LNO blev etableret.

I dag er LNO vokset og har knap 1000 medlemmer fra 18 forskellige lande. F\u00e6llesskabet ledes af kvinder og st\u00f8tter i s\u00e6rdeleshed op omkring kvindelige gamere, men i LNO er der plads til alle \u2013 uanset hvilket k\u00f8n, man identificerer sig med. Diversitet og inklusion er kodeordene i f\u00e6llesskabet.

Ford bakker op om LNOs vigtige budskaber<\/strong>
Siden i sommer har DreamHack for alvor f\u00e5et \u00f8jnene op for LNO og deres vigtige arbejde omkring diversitet og inklusion indenfor gamingverdenen.

Denne gang var LNO for eksempel inviteret p\u00e5 scenen til e-gaming festivalen for at sprede de vigtige budskaber omkring god opf\u00f8rsel indenfor gaming. Tonen kan ofte v\u00e6re ekstra h\u00e5rd, n\u00e5r en computersk\u00e6rm adskiller spillerne, og det kan v\u00e6re nemt at glemme, at der sidder et menneske bag sk\u00e6rmen. Dette satte LNO blandt andet fokus p\u00e5 i deres talk.

Ford og LNO deler mange af de samme v\u00e6rdier, og det var derfor helt oplagt, at Ford igen skulle st\u00f8tte f\u00e6llesskabet og sende dem af sted i fede Ford-biler. Ligesom i sommer blev de sendt af sted i fem af Fords 100 % elektriske Mustang Mach-E \u2013 inklusiv en Mustang Mach-E GT.
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– Det betyder virkelig meget. Det g\u00f8r det muligt for os at tage en masse community members med \u2013 specielt dem, der ellers ikke ville have r\u00e5d til at tage herop, hvis vi skulle betale hele k\u00f8rslen selv for eksempel i private biler. Det g\u00f8r det generelt ogs\u00e5 muligt at f\u00e5 en luksuri\u00f8s tur herop. Folk hygger, der er god plads i bilerne, og vi h\u00f8rer m\u00e5ske lidt h\u00f8j musik en gang imellem. Det er bare rigtig fedt, og transporten herop er en af de store ting, som jeg ogs\u00e5 har gl\u00e6det mig til, siger Rikke Niemann Flott Jespersen, LNO-medlem og gamer.<\/p>\n\n\n\n

Kilde: Ford<\/p>\n\n\n\n

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Overs\u00e6ttelse til svensk<\/h2>\n\n\n\n

Tag Scandinavian Office Solutions med ombord p\u00e5 din salgsrejse. Vi har leveret kvalitetsovers\u00e6ttelser siden 2011, og vi overs\u00e6tter gerne din webside, webshop, produktnyhed, opdatering til SoMe etc.<\/p>\n\n\n\n

Kontakt os<\/a> for et tilbud, du bliver glad for!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Scandinavian Office Solutions<\/a><\/strong><\/p>\n\n\n\n

Overs\u00e6ttelse til svensk<\/a><\/p>\n\n\n\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Ford har endnu en gang samarbejdet med gamere fra f\u00e6llesskabet, Ladies Night Out, og sendt dem til J\u00f6nk\u00f6ping i Sverige, hvor de har deltaget i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","hentry","category-generelle-nyheder"],"yoast_head":"\nFord sender igen gamere til e-sportsfestival i Sverige -<\/title>\n<meta name=\"description\" content=\"Ford sender igen gamere til e-sportsfestival i Sverige\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scandinavianbusiness.dk\/index.php\/2023\/01\/01\/ford-sender-igen-gamere-til-e-sportsfestival-i-sverige\/\" \/>\n<meta property=\"og:locale\" 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